Geeky Randomness

Geeky Randomness

Tia Marie  //  

 
Jul 16 / 2:27pm

It's a numbers game, where do you get analytics?

Analytics is important to all of us, the numbers are what brings in the dollars, sponsorships and advertisements.  So it's vital for a website to have the most accurate analytics they can have.  So who do you use to measure your analytics and how do you know if their measurements are accurate?  

Well, in an astoundingly unusual show of transparency (at least unusual in the sense of large websites), reddit has given screencaps of all of their analytics.  So what does things say? 

More than 8,000,000 unique visitors in the last 30 days and 400,000,000 pageviews. This is a typical month for us. In fact, our numbers would have been even higher if not for some site issues at the end of June.
 
 
..reports that we get around 927,000 unique visitors a month. Their page views number for us isn't available to the public, but we're told it's similarly sorry-looking.
 
 
Quantcast:
They paint a picture of a visit count drooping from around 13,000,000 to 10,000,000 so far this year. It isn't. It's two to four times as much, and we haven't had two consecutive months of declining traffic since spring 2007.
 
 
Alexa:
They don't seem to like tallying actual totals, and instead seem to prefer to rate sites by their "percentage of total Internet traffic." If I could find their guess for last month's total global Internet traffic
 
Nielsen:
..to their ranking service tells us that they estimate our "Online Market Size Estimate" (whatever that is) to be 652,000
 
 

So see the original blog post for their screen captures of their analytics in the clip below: